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Outlook 2018
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Ones and zeroes

Oil executives will have to invest in their digital futures in 2018 to keep up

The digital tidal wave is here. Whether it's monitoring home energy consumption using smart meters, remotely recording a TV programme on the set-top box at home while at the office, or hailing a cab using Uber, digital has already profoundly affected the way we live, work and interact with others. The oil sector is no different. Although some firms pioneered digital techniques in the upstream 15 years ago, the industry as a whole has lagged others. Digital providers are bombarding firms with bright ideas to apply across their value chain, from exploration to refining to logistics to retail. But few ideas have matured into a sustainable and scalable global solution. Innovative petroleum firm

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