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PR Company of the Year

Instinctif Partners

Instinctif Partners approaches PR in the energy sector on the fundamental principle that all companies and organisations operating within it will continue to face complex challenges and pressures to communicate their business models and justify their returns. Serving a diverse portfolio of clients across the globe, including work in South Africa, Oman and the UK, the firm focuses on delivering interconnected solutions for its energy clients. This approach ensures that communications support clients’ business objectives and enhance their licenses to operate, engaging the length of the stakeholder supply chain—from the capital markets to customers.

Its experience has given it expertise in a wide range of solutions, from compelling investor relations campaigns to inspiring employee engagement programmes, and from complex regulatory dialogue to creative brand strategies. As a result, the communications campaigns it runs for energy companies involve many specialisms and each has its part to play in developing a compelling case for the business it represents, be it for investors, consumers, businesses or regulators. And each has its role in delivering business success.

The firm has historically taken a positive view towards critical topics such as energy efficiency, renewable energy, electricity market design, security of electricity supply, eco-design, the energy performance of buildings, and governance, in recognition that these heavily impact on the businesses of a wide range of economic stakeholders in our industry.

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